Director Global Strategic Marketing - (Irvine, CA) Johnson and Johnson, MedTech Electrophysiology

Company: Disability Solutions
Location: Irvine
Posted on: April 13, 2025

Job Description:

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.comJob Function: MarketingJob Sub Function: Strategic MarketingJob Category:People LeaderAll Job Posting Locations:Irvine, California, United States of AmericaJob Description:Job Summary: Johnson & Johnson's MedTech (JJMT) Electrophysiology Group is recruiting for a Director, GSM Portfolio Messaging & Evidence Marketing in Irvine, California.Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that's reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. Learn more at The Director of Portfolio Messaging and Evidence Marketing will lead the strategic development and execution of evidence-based marketing initiatives and comprehensive messaging for our portfolio of products. This role is crucial for effectively communicating the value of our offerings to various stakeholders, including customers, healthcare professionals, and internal teams. It will drive evidence-based marketing strategies that support our overall business objectives and enhance our brand presence in the market. The role will focus on amplifying key evidence, managing digital platforms, and creating cohesive messaging strategies that resonate with both internal and external stakeholders.Key Responsibilities:Under (e.g., limited supervision, general direction, etc.) and in accordance with all applicable federal, state and local laws/regulations and Corporate Johnson & Johnson, procedures and guidelines, this position:

• Strategic Leadership: Develop and implement a comprehensive portfolio messaging strategy aligned with the overall business goals. Collaborate with cross-functional and regional teams to ensure consistent and impactful messaging across all marketing channels.
• Market Analysis: Conduct market research and competitive analysis to understand customer needs, market trends, and potential opportunities. Utilize insights to refine messaging and positioning of portfolio products.
• Evidence Marketing: Partner with clinical, medical, and regulatory teams to gather and articulate key evidence supporting product claims. Develop thought leadership content that showcases the portfolio's impact and value in the healthcare landscape. Develop and maintain portfolio Evidence Generation Strategies (EGS) and Evidence Dissemination Strategies (EDS) in partnership with the clinical science teams. Create and manage evidence roadmaps and compendiums to support strategic priorities. Amplify evidence for key aligned needs through innovative marketing techniques. Oversee the development and maintenance of an evidence webpage showcasing critical data and resources.
• Portfolio Messaging: Drive holistic portfolio-level messaging and claims that resonate with target audiences. Lead disease state level workstreams and efforts to effectively communicate the nuances within specific therapeutic areas and the associated messaging and evidence needs
• Claims/AMP Process: Manage the Claims Approval and Management process to ensure compliance and alignment with marketing strategies.
• Digital Platforms: Implement omnichannel marketing strategies, ensuring readiness of approved claims across key Points of Care (POC), sales aids, congress presentations, communications materials, social media, and the JJMT website. Develop and execute a comprehensive digital marketing strategy to enhance online engagement and brand presence.
• Graphics & Materials: Oversee the creation of high-quality marketing materials, including brochures, presentations, website content, and digital assets that effectively communicate product benefits and differentiators and product and evidence messaging. Ensure that all messaging is supported by robust scientific evidence and data.
• Lifecycle Management (LCM) - Trademarks: Develop strategies for Lifecycle Management to protect and enhance trademarks associated with key products.
• LEX Project Management Governance / Excellence: Implement project management governance best practices to ensure efficiency and excellence in all marketing initiatives.
• Stakeholder Engagement: Build strong relationships with internal and external stakeholders to align messaging with business strategies and customer needs. Present marketing strategies and results to senior leadership and other key stakeholders.
• Team Management: Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement. Set clear goals and performance indicators to track the effectiveness of messaging and marketing strategies.Qualifications:
  • Bachelor's degree in Marketing, Business, Science, or related field; MBA preferred.
  • 10+ years of experience in marketing, preferably in the life sciences, pharmaceuticals, or healthcare industries.
  • Proven track record in evidence-based marketing and portfolio messaging strategies.
  • Project management experience is required. The successful candidate will collaborate with cross-functional partners to execute plans and successfully launch programs and campaigns.
  • Strong understanding of digital marketing platforms and omnichannel marketing implementation.
  • Excellent communication and leadership skills, with the ability to convey complex information in an accessible manner.
  • Experience managing teams effectively.
  • Demonstrated success working in a collaborative and matrixed environment.
  • Global experience preferred.
  • Up to 20% travel including weekends (domestic and international).The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis. ---
    • Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
    • Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
    • This position is eligible to participate in the Company's long-term incentive program.
    • Employees are eligible for the following time off benefits:
      • Vacation - up to 120 hours per calendar year
      • Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year
      • Holiday pay, including Floating Holidays - up to 13 days per calendar year of Work, Personal and Family Time - up to 40 hours per calendar year
      • Additional information can be found through the link below. The compensation and benefits information set forth in this posting applies to candidates hired in the United States. Candidates hired outside the United States will be eligible for compensation and benefits in accordance with their local market.Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.The anticipated base pay range for this position is :$146,000 to $251,850Additional Description for Pay Transparency:

Keywords: Disability Solutions, Santa Clarita , Director Global Strategic Marketing - (Irvine, CA) Johnson and Johnson, MedTech Electrophysiology, Executive , Irvine, California